Onward social justice warriors

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Two bitter and unpleasant women writers at the New York Times wrote, "The Victoria’s Secret Angels, those avatars of Barbie bodies and Playboy reverie, are gone. Their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathering dust in storage. The Fantasy Bra, dangling real diamonds and other gems, is no more.

"In their place are seven women famous for their achievements and not their proportions. They include Megan Rapinoe, the 35-year-old pink-haired soccer star and gender equity campaigner; Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Elsesser, who was the rare size 14 woman on the cover of Vogue; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor."

Well, non-white models are en vogue now as the advertising industry gets Woke. Purple-haired gay whites like Rapinoe are OK.

(Left out of the story is Rapinoe's racism. The National Pulse reported, "'U Look Asian With Those Closed Eyes’: Woke Megan Rapinoe Mocked Asians In Unearthed Tweets."

The lingerie company's sales peaked at $7.8 billion in 2016. Sales are down one-third since then. Obviously, the company needed to change its marketing strategy.

What I liked about the story was the pair's self-righteousness about the marketing campaign.

The unpleasant NYT writers wrote, "It is a stark change for a brand that not only long sold lingerie in the guise of male fantasy, but has also been scrutinized heavily in recent years for its owner’s relationship with the sex offender Jeffrey Epstein and revelations about a misogynistic corporate culture that trafficked in sexism, sizeism, and ageism."

Yes, buy panties like the ones the purple-haired lesbian wears and fight sexism, sizeism, ageism, and Jeff Epstein.

They are exchanging making women feel sexy with making them feel politically correct.

We will see if that works. It is worth a shot, right? What do they have to lose? Sales are going down the toilet as the brand's luster fades in the 21st century.

There are two competing theories about Corporate Wokeness. One is that if you get woke, you go broke. The countervailing argument is broke companies get woke to attract younger customers. That is the case here.

The TV advertising industry is very Woke these days. Cable cutters and streaming hurt the people who make TV commercials, which explains the sudden rise in minorities and gays in TV commercials. Considering that I seldom buy the products in these ads, I can see why they would want to diversify their sales pitch.

The smugness and anger in the story are amazing. Rapinoe said, "Patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired. And it was very much marketed toward younger women."

Now she wants to establish sexiness through the lesbian's lens. They are trading one view of sex for another.

And maybe that will work in peddling underwear.



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